Johnson's Baby Lotion is a gentle, mild, and non-irritating moisturizer designed for babies' delicate skin. It helps to:

- Soften and soothe dry skin
- Protect against moisture loss
- Leave skin feeling smooth and supple
- Provide long-lasting hydration

Its gentle formula makes it suitable for newborns and infants, and it's often recommended by pediatricians and parents alike. The lotion is also hypoallergenic, fragrance-free, and gentle enough for sensitive skin.